The brand Primis means a return to the beginning, to the founding values that are lost in today’s society; in that, the consumer culture has turned everything into a commodity where all proposals are considered as a standard. Our goal is to craft high quality products with a particular focus in the design and the production process while at the same time avoiding any negative impact to the environment. This is our way to take upon the responsibility for the future generations without giving up in inspiring deep emotions while discovering and satisfying new needs. The themes we currently have and will be choosing in the future are therefore always unusual, unknown and will always be those that are waiting to be discovered.
Between the lake and the mountains, in a landscape in which nature always wins, lying on the stunning shores of the lake of Lecco, where the mountains plunge raging in the still waters of the tranquil basin. A unique landscape. Love of our land is the basis of the stimuluses contained in the products of Primis, which is based on Lake Como on the branch of Lecco, surrounded by small towns of world fame such as Bellagio, Varenna, and mountains such as Grigna and Resegone. The craftmanships / production strengthsof the territory, the tenacity of the mountain and the culture of the lake are united here and offered to the world.